Goal: Create a solution for the headache and migraine community complementary to traditional medicine that provides paid wellness content, supplements, and free articles to the community.

Result: Lead vision, design, build, and go-to market activities as Head of Product. Created iOS App, E-commerce shop, and Content library website. Growing subscribers and viewers from Zero to Thousands.

Goal: Launch a Strategic Portfolio for Comcast-NBC Universal to enter the Healthcare space.

Result: $10M+ Joint-Venture with Independence Blue Cross created (Quil Health) amongst other Healthcare projects for the core business.

Goal: Create a portfolio for prospective students to showcase their work and media to private schools in the admissions process.

My role:

Understand Business Strategy including target consumer & competitor landscape.

Craft Product Strategy & Vision based on user needs and market opportunity.

Create Information Architecture & Wireframe documents outlining full functionality of product.

Partner with Graphic Designer to develop User-Interface & Graphics.

Communicate overall design to Development Team.

Goal: Redesign the product based upon a novel direction for the existing product (Connecting parents with college-aged babysitters)

My role:

Understand analytics for usage of the current product

Uncover UX frictions and ideate novel solutions

Revamped core experience to focus on On-Demand babysitting

Created new wireframes to establish functionality of full website for end-to-end experience

Goal: Revamp existing Real-estate technology product to aggregate new home constructions targeted at consumers

Understand market and business goals of product to house all new constructions.

Simplify product areas and create ideal goals.

Created wireframes reflecting client additions and changes.

Play Product Owner role communicating designs and overseeing execution.

Uncovered issues in Engineering execution: 1) QA was not performed 2) Quality of design inputs for Engineering was not to proper level 3) Sprints were not properly crafted.

Became Houzer

Goal: Redesign Mobile App for Athletic technique analysis and lead gen for marketplace

Create product vision and obtain feedback from client

Create wireframes for mobile app and iterate

Communicate design to Engineering for development